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Social Media Analytics Market, by Type (Service, Solution), Deployment Model (Cloud-based, On-Premise), Organization Size (Large Enterprises, Medium Enterprises, Small Enterprises), Application (Marketing Measurements, Multichannel Campaign Management, Customer Segmentation & Targeting, Competitor Benchmarking, Customer Behavior Analysis), Vertical (BFSI, Life Sciences & Healthcare, IT & Telecommunication, Utilities, Hospitality & Travel, Logistics & Transport, Government, Heavy Engineering) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

ICT114 October 2016 100+ FREE 10% CUSTOMIZATION

The global social media analytics market report offers in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, forecast for the next five years, key market players, and premium industry trends. It also focuses on the key drivers, restraints, opportunities and challenges in the social media analytics market.

KEY BENEFITS OF THE REPORT

  • Thorough understanding of the dynamics influencing the various segments of this market
  • Detailed analysis of the regulatory environment impacting the growth of this market
  • Valuable insights into the key technological and market trends impacting this market

KEY PREMIUM INDUSTRY INSIGHTS

  • The major factors driving the growth of the social media analytics market include the increasing number of social media users, the rise in the expenditure on the analytics, competitive intelligence, and the increased focus of the key players towards the market growth.
  • The rise in the adoption of cloud is also creating significant growth opportunities for the key players in the social media analytics market.
  • However, the complexity formed in the analytical workflow is the major factor that may hamper the growth of this market in the years to come.
  • Moreover, the lack of skilled professionals and the lack of innovations are some of the key challenging factors for the growth of this market.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s social media analytics market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF brochure.

MARKET SEGMENTATION

This report analyzes the social media analytics market by the following segments:

  • Social Media Analytics Market, by Type
    • Service
    • Solutions
  • Social Media Analytics Market, by Deployment Models
    • Cloud-based
    • On-Premise
  • Social Media Analytics Market, by Organization Size
    • Large Enterprises
    • Medium Enterprises
    • Small Enterprises
  • Social Media Analytics Market, by Applications
    • Marketing Measurement
    • Multichannel Campaign Management
    • Competitor Benchmarking
    • Targeting & Customer Segmentation
    • Customer Behavioural Analysis
    • Other Applications
  • Social Media Analytics Market, by Verticle
    • BFSI
    • IT & Telecommunication
    • Retail
    • Utilities
    • Life Sciences & Healthcare
    • Heavy Engineering
    • Entertainment & Media
    • Government
    • Others

KEY MARKET PLAYERS

Key players in the social media analytics market include:

  • IBM Corporation
  • SAP SE
  • Oracle Corporation
  • SAS Institute
  • Salesforce.Com, Inc.
  • Tableau Software
  • Crimson Hexagon
  • Good Data Corporation
  • Hoot suite Media, Inc.
  • Net Base Solutions, Inc.

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

Social Media Analytics Market

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  1. MARKET OVERVIEW
    1. Definitions
    2. Research Methodology
    3. Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Ecosystem Analysis
      1. Application Analysis
  5. SOCIAL MEDIA ANALYTICS MARKET, BY TYPE
    1. Segment Share
    2. Types
      1. Service
      2. Solutions
  6. SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODELS
    1. Segment Share
    2. Deployment Models
      1. Cloud-based
      2. On-Premise
  7. SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE
    1. Segment Share
    2. Organization Size
      1. Large Enterprises
      2. Medium Enterprises
      3. Small Enterprises
  8. SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATIONS
    1. Segment Share
    2. Applications
      1. Marketing Measurement
      2. Multichannel Campaign Management
      3. Competitor Benchmarking
      4. Targeting & Customer Segmentation
      5. Customer Behavioural Analysis
      6. Other Applications
  9. SOCIAL MEDIA ANALYTICS MARKET, BY VERTICLE
    1. Segment Share
    2. Hospitality & Travel
    3. BFSI
    4. IT & Telecommunication
    5. Retail
    6. Utilities
    7. Life Sciences & Healthcare
    8. Heavy Engineering
    9. Entertainment & Media
    10. Government
    11. Others
  10. SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY
    1. North America
      1. By Country
        1. U.S.
        2. Rest of North America
      2. By Type
      3. By Industry Trends
      4. By Size
      5. By Vertical
      6. By Applications
      7.  By Deployment Model
    2. Europe
      1. By Country
        1. France
        2. Germany
        3. U.K.
        4. Rest of Europe
      2. By Type
      3. By Industry Trends
      4. By Size
      5. By Vertical
      6. By Applications
      7.  By Deployment Model
    3. Asia-Pacific
      1. By Country
        1. China
        2. India
        3. Japan
        4. Rest of Asia-Pacific
      2. By Type
      3. By Industry Trends
      4. By Size
      5. By Vertical
      6. By Applications
      7.  By Deployment Model
    4. Middle East & Africa
      1. By Country
        1. GCC
        2. North Africa
        3. South Africa
        4. Rest of Middle East & Africa
      2. By Type
      3. By Industry Trends
      4. By Size
      5. By Vertical
      6. By Applications
      7.  By Deployment Model
    5. Latin America
      1. By Country
        1. Brazil
        2. Rest of Latin America
      2. By Type
      3. By Industry Trends
      4. By Size
      5. By Vertical
      6. By Applications
      7.  By Deployment Model
  11. COMPETITIVE LANDSCAPE
    1. Market Share Analysis
    2. Key Innovators
  12. KEY MARKET PLAYERS
    1. IBM Corporation
      1. Overview
      2. Key Strategies
      3. Recent Developments
    2. SAP SE
      1. Overview
      2. Key Strategies
      3. Recent Developments
    3. Oracle Corporation
      1. Overview
      2. Key Strategies
      3. Recent Developments
    4. SAS Institute
      1. Overview
      2. Key Strategies
      3. Recent Developments
    5. Salesforce.Com Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    6. Tableau Software
      1. Overview
      2. Key Strategies
      3. Recent Developments
    7. Crimson Hexagon 
      1. Overview
      2. Key Strategies
      3. Recent Developments
    8. GoodData Corporation
      1. Overview
      2. Key Strategies
      3. Recent Developments
    9. Hootsuite Media, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    10. NetBase Solutions, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
  13. SCALAR 360 DEGREE MARKET PERSPECTIVE
  14. APPENDIX
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