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Mobile Value Added Services (VAS) Market, by Services (Mobile Infotainment, Short Message Service, Mobile Money, Location-based Service, Multimedia Messaging Service, Mobile money, Mobile Email & Instant Messaging, Mobile Advertising), End-users (Healthcare, Education, BFSI, Government, IT & Telecom, Entertainment & Media, Retail) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

ICT198 November 2016 100+ FREE 10% CUSTOMIZATION

The objective of this report is to describe the market trends and revenue forecasts for the mobile value added services (VAS) market for the next five years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the mobile value added services (VAS) market. The scope of this report covers the mobile value added services (VAS) market by its major segments, which include the services, end-users, and the major geographic regions.

KEY BENEFITS OF THE REPORT

  • In-depth analysis of the key factors propelling the growth of the global market
  • Detailed analysis of the geographic region that will witness the strongest growth
  • Granular analysis of the current market scenario and the expected market grow

KEY PREMIUM INDUSTRY INSIGHTS

  • The key factors responsible for the growth of the mobile value added services (VAS) market include the rise in the numbers of tablets and smartphone users, the rise in the number of mobile internet users, and growth in usage of mobile web and mobile applications.
  • Rich communication services and social media are the key growth opportunity for the market.
  • However, consumer behaviors and understanding is the key factor that may hamper the growth of the mobile value added services (VAS) market.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s mobile value added services (VAS) market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the mobile value added services (VAS) market by the following segments:

  • Mobile Value Added Services (VAS) Market, by Service
    • Mobile Infotainment
    • Short Message Service
    • Mobile Money
    • Location-based Service
    • Multimedia Messaging Service
    • Mobile Email & Instant Messaging
    • Mobile Advertising
  • Mobile Value Added Services (VAS) Market, by End-user
    • Healthcare
    • Education
    • BFSI
    • Government
    • IT & Telecom
    • Entertainment & Media
    • Retail
    • Others

KEY MARKET PLAYERS

Key players in the mobile value added services (VAS) market include:

  • KONG. Net
  • Comviva Technologies Limited
  • AT&T Intellectual Property
  • Vodafone Group
  • Apple Inc.
  • Google Inc.
  • OnMobile Global Limited
  • InMobi
  • NTT DOCOMO, Inc.
  • Huawei Technologies Co. Ltd.

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

  • NORTH AMERICA
    • U.S.
    • Rest of North America
  • EUROPE
    • France
    • Germany
    • U.K.
    • Rest of Europe
  • ASIA-PACIFIC
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • MIDDLE EAST & AFRICA
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • LATIN AMERICA
    • Brazil
    • Rest of Latin America

Mobile Value Added Services (VAS) Market

TRENDING RELATED REPORT

Real-Time Location System (RTLS) Market, by Technology (RFID, Wi-Fi, Ultrasound, ZigBee, Ultra-Wideband), End-user (Government, Defense & Military, Educational Institutes, Retail, Healthcare, Manufacturing, Transportation & Logistics) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022


  1. MARKET OVERVIEW
    1. Definitions
    2. Research Methodology
    3. Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Technology Roadmap
    3. Ecosystem Analysis
      1. End-users Analysis
  5. MOBILE VALUE ADDED SERVICES (VAS) MARKET, BY SERVICE
    1. Segment Share
    2. Services
      1. Mobile Infotainment
      2. Short Message Service
      3. Mobile Money
      4. Location-based Service
      5. Multimedia Messaging Service
      6. Mobile Email & Instant Messaging
      7. Mobile Advertising
  6. MOBILE VALUE ADDED SERVICES (VAS) MARKET, BY END-USER
    1. Segment Share
    2. End-users
      1. Healthcare
      2. Education
      3. BFSI
      4. Government
      5. IT & Telecom
      6. Entertainment & Media
      7. Retail
      8. Others
  7. MOBILE VALUE ADDED SERVICES (VAS) MARKET, BY GEOGRAPHY
    1. North America
      1. By Country
        1. U.S.
        2. Rest of North America
      2. By Services
      3. By End-users
    2. Europe
      1. By Country
        1. France
        2. Germany
        3. U.K.
        4. Rest of Europe
      2. By Services
      3. By End-users
    3. Asia-Pacific
      1. By Country
        1. China
        2. India
        3. Japan
        4. Rest of Asia-Pacific
      2. By Services
      3. By End-users
    4. Middle East & Africa
      1. By Country
        1. GCC
        2. North Africa
        3. South Africa
        4. Rest of Middle East & Africa
      2. By Services
      3. By End-users
    5. Latin America
      1. By Country
        1. Brazil
        2. Rest of Latin America
      2. By Services
      3. By End-users
  8. COMPETITIVE LANDSCAPE
    1. Market Share Analysis
    2. Key Innovators
  9. KEY MARKET PLAYERS
    1. AT&T Intellectual Property
      1. Overview
      2. Key Strategies
      3. Recent Developments
    2. KONG. Net
      1. Overview
      2. Key Strategies
      3. Recent Developments
    3. Comviva Technologies Limited
      1. Overview
      2. Key Strategies
      3. Recent Developments
    4. Vodafone Group
      1. Overview
      2. Key Strategies
      3. Recent Developments
    5. Apple Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    6. Google Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    7. OnMobile Global Limited
      1. Overview
      2. Key Strategies
      3. Recent Developments
    8. InMobi
      1. Overview
      2. Key Strategies
      3. Recent Developments
    9. NTT DOCOMO, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    10. Huawei Technologies Co. Ltd.
      1. Overview
      2. Key Strategies
      3. Recent Developments
  10. SCALAR 360 DEGREE MARKET PERSPECTIVE
  11. APPENDIX
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