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Mobile Analytics Market, by Solution (In-app Behavioural Analytics, Application Performance Analytics, Mobile Advertising, Marketing Analytics), By Deployment (On-premise, cloud based) By End-User Industry (Education, BFSI, Hospitality and Travel, Manufacturing, Retail, IT & Telecom) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

ICT177 October 2016 100+ FREE 10% CUSTOMIZATION

The global mobile analytic market report offers indepth analyzes of the market size market share major market segments different geographic regions forecast for the next five years key market players and premium industry trends. It also focus on the key drivers restraint opportunities and challenge in the mobile analytics market.

KEY BENEFITS OF THE REPORT

  • In-depth analysis of the market segments that will showcase the greatest growth potential
  • Information about the technological advancements influence the growth of the global market
  • Extensive analysis of the key players dominating the competitive landscape of this market

KEY PREMIUM INDUSTRY INSIGHTS

  • The factors impacting the growth of the mobile analytics market include the growing penetration and the declining prices of the smartphones, the growth in the mobile data usage, strong rise in mobile advertising, and the availability of the efficient connectivity layers.
  • The growing inclination of the end-user organizations towards collecting actionable data about the buyer likes and dislikes is one of the significant drivers for the mobile analytics market.
  • Apart from that, explosive growth in the adoption of the mobile apps and the increasing demand for mobile security solutions are some other factor responsible for the growth of the mobile analytics market across the globe.
  • However, the lack of awareness towards the benefits of the mobile analytics solutions, the complex technologies, and the issues related to data security and data privacy are some of the factors expected to hinder the growth of the global market during the forecast period.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s mobile analytics market report utilizes a combination of topdown and bottom up research formats. Our primary focus on continuous market tracking rigorous fact-checking data triangulation and multiple layers of quality control ensures high quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the mobile analytics market by the following segments:

  • Mobile Analytics Market, by Solution
    • In-app Behavioral Analytics
    • Application Performance Analytics
    • Mobile Advertising
    • Marketing Analytics
  • Mobile Analytics Market, by End-user
    • Education
    • Hospitality and travel
    • Information technology
    • BFSI
    • Manufacturing
    • Retail
  • Mobile Analytics Market, by Deployment Model
    • On-Premise
    • Cloud Based

KEY MARKET PLAYERS

Key players in the mobile analytics market include:

  • Google Inc.
  • Localytics
  • Adobe Systems Incorporated
  • Aclara Technologies LLC
  • comScore, Inc.
  • IBM Corporation
  • Amazon Web Services, Inc.
  • WebTrends
  • Microsoft Corporation
  • Mixpanel

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

Mobile Analytics Market

TRENDING RELATED REPORT

Security Analytics Market, by Application (Endpoint Security Analytics, Web Security Analytics, Application Security Analytics, Network Security Analytics), Services (Professional Service, Managed Service, Support Service), End-users (Government & Defense, IT & Telecom, Healthcare, Energy & Utilities, BFSI, Consumer Goods, Media & Entertainment, Retail, Manufacturing, Transportation, Education) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022


  1. MARKET OVERVIEW
    • Definitions
    • Research Methodology
    • Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    • Drivers
    • Restraints
    • Opportunities
    • Premium Industry Trends
  4. INDUSTRY ANALYSIS
    • Value Chain Analysis
    • Technology Roadmap
    • Ecosystem Analysis
      • End-user Analysis
  5. MOBILE ANALYTICS MARKET, BY SOLUTION
    • Segment Share
    • Solutions
      • In-app Behavioral Analytics
      • Application Performance Analytics
      • Mobile Advertising
      • Marketing Analytics
  6. MOBILE ANALYTICS MARKET, BY END-USER
    • Segment Share
    • End-Users
      • Education
      • Hospitality and travel
      • Information technology
      • BFSI
      • Manufacturing
      • Retail
  7. MOBILE ANALYTICS MARKET, BY DEPLOYMENT MODEL
    • Segment Share
    • Deployment Models
      • On-Premise
      • Cloud Based
  8. MOBILE ANALYTICS MARKET, BY REGION
    • North America
      • By Country
        • U.S.
        • Rest of North America
      • By Solution
      • By End-User
      • By Deployment Model
    • Europe
      • By Country
        • France
        • Germany
        • U.K.
        • Rest of Europe
      • By Solution
      • By End-User
      • By Deployment Model
    • Asia-Pacific
      • By Country
        • China
        • India
        • Japan
        • Rest of Asia-Pacific
      • By Solution
      • By End-User
      • By Deployment Model
    • Middle East & Africa
      • By Country
        • GCC
        • North Africa
        • South Africa
        • Rest of Middle East & Africa
      • By Solution
      • By End-User
      • By Deployment Model
    • Latin America
      • By Country
        • Brazil
        • Rest of Latin America
      • By Solution
      • By End-User
      • By Deployment Model
  9. COMPETITIVE LANDSCAPE
    • Market Share Analysis
    • Key Innovators
  10. KEY MARKET PLAYERS
    • Google Inc.
      • Overview
      • Key Strategies
      • Recent Developments
    • Localytics
      • Overview
      • Key Strategies
      • Recent Developments
    • Adobe Systems Incorporated
      • Overview
      • Key Strategies
      • Recent Developments
    • Aclara Technologies LLC
      • Overview
      • Key Strategies
      • Recent Developments
    • comScore, Inc.
      • Overview
      • Key Strategies
      • Recent Developments
    • IBM Corporation
      • Overview
      • Key Strategies
      • Recent Developments
    • Amazon Web Services Inc.
      • Overview
      • Key Strategies
      • Recent Developments
    • Webtrends
      • Overview
      • Key Strategies
      • Recent Developments
    • Microsoft Corporation
      • Overview
      • Key Strategies
      • Recent Developments
    • Mixpanel
      • Overview
      • Key Strategies
      • Recent Developments
  11. SCALAR 360 DEGREE MARKET PERSPECTIVE
  12. APPENDIX
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