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Marketing Automation Software Market, by Deployment Mode (On-Premises, Cloud-based), Application (Mobile, campaign, Analytics and Reporting, Email Marketing, Social Media Marketing, Lead Nurturing & Lead Scoring), Vertical (Retail, Healthcare, Education & Academic, Entertainment & Media, BFSI, Design & Advertising, Distribution & Manufacturing), End-User (Small Enterprise, Medium Enterprise, Large Enterprise) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

ICT197 November 2016 100+ FREE 10% CUSTOMIZATION

The objective of this report is to describe the market trends and revenue forecasts for marketing automation software market for the next five years. The report focuses on defining and describing the key influencing factors for the growth of the market. It also offers an in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, key market players, and premium industry trends.

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the marketing automation software market. The scope of this report covers the marketing automation software market by its major segments, which include the deployment modes, applications, verticals, end-users, and the major geographic regions.

KEY BENEFITS OF THE REPORT

  • In-depth analysis of the market ecosystem and its impact on the revenue growth
  • Meticulous understanding of the key new market opportunities in individual geographic regions/countries
  • Detailed analysis of the significant sustainability strategies adopted by the major players in this market

KEY PREMIUM INDUSTRY INSIGHTS

  • The key factors driving the growth of the marketing automation software market include the rise in the number of multi-channels and the increasing adoption of marketing automation tools in retail and BFSI sectors.
  • The increase in the adoption of cloud technology is one of the key opportunity drivers in this market.
  • However, the threats associated with data privacy along with the lack of awareness in developing regions are some of the key factors that may hamper the market growth.
  • Moreover, customization of the software as per the customer requirements is one of the major challenges faced by the key players in the marketing automation software market.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s marketing automation software market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the marketing automation software market by the following segments:

  • Marketing Automation Software Market, by Deployment Mode
    • On-Premises
    • Cloud-based
  • Marketing Automation Software Market, by Application
    • Mobile Applications
    • Campaign Management
    • Lead Nurturing
    • Email Marketing
    • Inbound Marketing
    • Social Media Marketing
    • Analytics & Reporting
    • Others
  • Marketing Automation Software Market, by Vertical
    • BFSI
    • Government
    • Defense and Military
    • Educational Institutes
    • Media and Entertainment
    • Retail
    • Healthcare
    • Manufacturing
    • Transportation and Logistics
  • Marketing Automation Software Market, by End-user
    • Small Enterprise
    • Medium Enterprise
    • Large Enterprise

KEY MARKET PLAYERS

Key players in the marketing automation software market include:

  • Act-On Software Inc.
  • Salesforce.com, Inc.
  • Teradata
  • Adobe Systems Incorporated
  • SAS Institute Inc.
  • IBM Corporation
  • Oracle Corporation
  • Cognizant Technology Solutions Corp
  • HubSpot, Inc.
  • Marketo, Inc.

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

  • NORTH AMERICA
    • U.S.
    • Rest of North America
  • EUROPE
    • France
    • Germany
    • U.K.
    • Rest of Europe
  • ASIA-PACIFIC
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • MIDDLE EAST & AFRICA
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • LATIN AMERICA
    • Brazil
    • Rest of Latin America

Marketing Automation Software Market

TRENDING RELATED REPORT

Social Media Analytics Market, by Type (Service, Solution), Deployment Model (Cloud-based, On-Premise), Organization Size (Large Enterprises, Medium Enterprises, Small Enterprises), Application (Marketing Measurements, Multichannel Campaign Management, Customer Segmentation & Targeting, Competitor Benchmarking, Customer Behavior Analysis), Vertical (BFSI, Life Sciences & Healthcare, IT & Telecommunication, Utilities, Hospitality & Travel, Logistics & Transport, Government, Heavy Engineering) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022


  1. MARKET OVERVIEW
    1. Definitions
    2. Research Methodology
    3. Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Technology/ Product Roadmap
    3. Ecosystem Analysis
      1. End-users Analysis
  5. MARKETING AUTOMATION SOFTWARE MARKET, BY DEPLOYMENT MODE
    1. Segment Share
    2. Deployment Modes
      1. On-Premises
      2. Cloud-based
  6. MARKETING AUTOMATION SOFTWARE MARKET, BY APPLICATION
    1. Segment Share
    2. Applications
      1. Mobile Applications
      2. Campaign Management
      3. Lead Nurturing
      4. eMail Marketing
      5. Inbound Marketing
      6. Social Media Marketing
      7. Analytics & Reporting
      8. Others
  7. MARKETING AUTOMATION SOFTWARE MARKET, BY VERTICAL
    1. Segment Share
    2. Verticals
      1. BFSI
      2. Government
      3. Defense and Military
      4. Educational Institutes
      5. Media and Entertainment
      6. Retail
      7. Healthcare
      8. Manufacturing
      9. Transportation and Logistics
  8. MARKETING AUTOMATION SOFTWARE MARKET, BY END-USER
    1. Segment Share
    2. End-users
      1. Small Enterprise
      2. Medium Enterprise
      3. Large Enterprise
  9. MARKETING AUTOMATION SOFTWARE MARKET, BY GEOGRAPHY
    1. North America
      1. By Country
        1. U.S.
        2. Rest of North America
      2. By Deployment Mode
      3. By Vertical
      4. By Application
      5. By End-User
    2. Europe
      1. By Country
        1. France
        2. Germany
        3. U.K.
        4. Rest of Europe
      2. By Deployment Mode
      3. By Vertical
      4. By Application
      5. By End-User
    3. Asia-Pacific
      1. By Country
        1. China
        2. India
        3. Japan
        4. Rest of Asia-Pacific
      2. By Deployment Mode
      3. By Vertical
      4. By Application
      5. By End-User
    4. Middle East& Africa
      1. By Country
        1. GCC
        2. North Africa
        3. South Africa
        4. Rest of Middle East& Africa
      2. By Deployment Mode
      3. By Vertical
      4. By Application
      5. By End-User
    5. Latin America
      1. By Country
        1. Brazil
        2. Rest of Latin America
      2. By Deployment Mode
      3. By Vertical
      4. By Application
      5. By End-User
  10. COMPETITIVE LANDSCAPE
    1. Market Share Analysis
    2. Key Innovators
  11. KEY MARKET PLAYERS
    1. Act-On Software Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    2. Salesforce.com, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    3. Teradata
      1. Overview
      2. Key Strategies
      3. Recent Developments
    4. Adobe Systems Incorporated
      1. Overview
      2. Key Strategies
      3. Recent Developments
    5. SAS Institute Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    6. IBM Corporation.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    7. Oracle Corporation
      1. Overview
      2. Key Strategies
      3. Recent Developments
    8. Cognizant Technology Solutions Corp
      1. Overview
      2. Key Strategies
      3. Recent Developments
    9. HubSpot, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
    10. Marketo, Inc.
      1. Overview
      2. Key Strategies
      3. Recent Developments
  12. SCALAR 360 DEGREE MARKET PERSPECTIVE
  13. APPENDIX
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