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Hearing Aids Market, by Products (Hearing AID Devices and Hearing Implants), End-Users (Adults and Pediatrics) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

HC173 October 2016 101 FREE 10% CUSTOMIZATION

Hearing Aids Market is worth USD 6.33 billion in 2016 and is expected to reach USD 9.07 billion by 2022, at a CAGR of 6.2% from 2016 to 2022.

The global hearing aids market report offers in-depth analysis of the market size (revenue), market share, major market segments, different geographic regions, forecast for the next five years, key market players, and premium industry trends. It also focuses on the key drivers, restraints, opportunities and challenges in the hearing aids market.

KEY BENEFITS OF THE REPORT

  • Extensive evaluation of all the market dynamics that will impact this market during the forecast period
  • Granular understanding of the historical market trend and the resultant market forecast
  • Deeper understanding of the behavior of the key players and innovators influencing this market

KEY PREMIUM INDUSTRY INSIGHTS

  • The rapid rise in demand and the technological advancements are some of the major growth drivers for the global hearing aids market.
  • The hearing aids market offers potential growth opportunities to the manufacturers due to the rising demand and the rapidly advancing hearing aids. For instance, Sivantos Pte. Ltd. introduced advanced lithium-ion inductive rechargeable hearing aids in July 2016. This device is featured with wireless inductive technologies, offering better comfort to the users. These types of introduction would, in turn, increase the utilization of the hearing aid products among the end-users.
  • The hearing aids market is also driven by the increasing incidences of hearing loss coupled with the consistent rise in the geriatric population around the world.
  • According to the World Health Organization (WHO) statistics, around 360 million people globally have hearing loss problem and this number is expected to increase further in the near future, creating strong demand for the hearing aids market.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s hearing aids market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the hearing aids market by the following segments:

  • Hearing Aids Market, by Products
    • Hearing Aid Devices
      • Receiver-In-The-Ear Hearing AIDS
      • Behind-The-Ear (BTE) Hearing AIDS
      • Canal Hearing AIDS
      • Other Hearing Aid Devices
    • Hearing Implants
      • Cochlear Implants
      • Bone-Anchored Systems
  • Hearing Aids Market, by End-users
    • Adult
    • Pediatric

KEY MARKET PLAYERS

Key players in the hearing aids market include:

  • Cochlear Ltd.
  • Sivantos Pte. Ltd.
  • Sonova Holding AG
  • GN Hearing
  • Starkey Hearing Technologies
  • Widex A/S
  • William Demant Holding A/S

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

Hearing Aids Market

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  1. MARKET OVERVIEW
    1. Definitions
    2. Research Methodology
      1. Primary Data
      2. Secondary Data
      3. Machine Learning
      4. Research Scope
      5. Years Considered
      6. Currency & Pricing
    3. Key Objectives & Benefits of the Report
      1. Objectives of the Report
      2. Key Benefits of the Report
    4. Market Segmentation
  2. EXECUTIVE SUMMARY
    1. Global Hearing Aids Market – Executive Summary
    2. Global Hearing Aids Market Size (US$ million), By Products
    3. Global Hearing Aids Market Size (US$ million), By Geography (2016 vs. 2022)
  3. MARKET DYNAMICS
    1. Market Drivers
      1. Gradual increase in the prevalence of hearing related problems surge the demand for hearing aid devices
      2. Introduction of technologically advanced hearing aid devices
      3. Favorable government initiatives to increase hearing device access
      4. Growing geriatric population globally
    2. Market Restraints
      1. High cost of hearing aid devices and implants
      2. Presence of product substitutes
      3. Lack of proper diagnostic methods
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Regulatory Analysis
    3. Average Selling Price Analysis
      1. Average Selling Price Analysis, By Brands
  5. GLOBAL HEARING AIDS MARKET, BY PRODUCTS
    1. Overview
      1. Global Hearing Aids Market Share (%), By Products, 2016 & 2022
      2. Global Hearing Aids Market Size (US$ million), By Products (2014 – 2022)
      3. Global Hearing Aids Market Size (US$ million), By Products, 2016 & 2022
    2. Hearing Aid Devices
      1. Global Hearing Aid Devices Market Share (%), By Products, 2016 & 2022
      2. Global Hearing Aid Devices Market Size (US$ million), By Products (2014 – 2022)
      3. Global Hearing Aid Devices Market Size (US$ million), By Products, 2016 & 2022
    3. Receiver-In-The-Ear (RITE) Hearing Aids
      1. Global Receiver-In-The-Ear Hearing Aids Market Share (%), By Regions, 2016 & 2022
      2. Global Receiver-In-The-Ear Hearing Aids Market Size (US$ million), By Regions (2014 – 2022)
      3. Global Receiver-In-The-Ear Hearing Aids Market Size (US$ million), By Region, By Regions, 2016 & 2022
    4. Behind-The-Ear (BTE) Hearing Aids
      1. Global Behind-The-Ear (BTE) Hearing Aids Market Share (%), By Regions, 2016 & 2022
      2. Global Behind-The-Ear (BTE) Hearing Aids Market Size (US$ million), By Region (2014 – 2022)
      3. Global Behind-The-Ear (BTE) Hearing Aids Market Size (US$ million), By Region, By Regions, 2016 & 2022
    5. Canal Hearing Aids
      1. Global Canal Hearing Aids Market Share (%), By Regions, 2016 & 2022
      2. Global Canal Hearing Aids Market Size (US$ million), By Region (2014 – 2022)
      3. Global Canal Hearing Aids Market Size (US$ million), By Regions, 2016 & 2022
      4. Others
      5. Global Others Hearing Aids Market Share (%), By Regions, 2016 & 2022
      6. Global Others Hearing Aids Market Size (US$ million), By Regions (2014 – 2022)
      7. Global Others Hearing Aids Market Size (US$ million), By Regions, 2016 & 2022
    6. Hearing Implants
      1. Global Hearing Implants Market Share (%), By Types, 2016 & 2022
      2. Global Hearing Implants Market Size (US$ million), By Types (2014 – 2022)
      3. Global Hearing Implants Market Size (US$ million), By Types, 2016 & 2022
    7. Cochlear Implants
      1. Global Cochlear Implants Market Share (%), By Regions, 2016 & 2022
      2. Global Cochlear Implants Market Size (US$ million), By Regions (2014 – 2022)
      3. Global Cochlear Implants Market Size (US$ million), By Regions, 2016 & 2022
      4. Bone-Anchored Systems
      5. Global Bone-Anchored Systems Market Share (%), By Regions, 2016 & 2022
      6. Global Bone-Anchored Systems Market Size (US$ million), By Region (2014 – 2022)
      7. Global Bone-Anchored Systems Market Size (US$ million), By Regions, 2016 & 2022
  6. GLOBAL HEARING AIDS MARKET, BY END-USERS
    1. Overview
      1. Global Hearing Aids Market Share (%), By End-users, 2016 & 2022
      2. Global Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)
      3. Global Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022
    2. Adults
      1. Global Hearing Aids used by Adults Market Share (%), By Regions, 2016 & 2022
      2. Global Hearing Aids used by Adults Market Size (US$ million), By Regions (2014 – 2022)
      3. Global Hearing Aids used by Adults Market Size (US$ million), By Regions, 2016 & 2022
    3. Pediatrics
      1. Global Hearing Aids used by Pediatrics Market Share (%), By Regions, 2016 & 2022
      2. Global Hearing Aids used by Pediatrics Market Size (US$ million), By Region (2014 – 2022)
      3. Global Hearing Aids used by Pediatrics Market Size (US$ million), By Regions, 2016 & 2022
  7. GLOBAL HEARING AIDS MARKET, BY GEOGRAPHY
    1. Overview
      1. Global Hearing Aids Market Share (%), By Geography, 2016 & 2022
      2. Global Hearing Aids Market Size (US$ million), By Geography (2014 – 2022)
      3. Global Hearing Aids Market Size (US$ million), By Geography, 2016 & 2022
    2. North America
      1. North America Hearing Aids Market Share (%), By Country, 2016 & 2022
      2. North America Hearing Aids Market Size (US$ million), By Country (2014 – 2022)
      3. North America Hearing Aids Market Size (US$ million), By Country, 2016 & 2022
        1. U.S.
          1. Hearing Aids in U.S., Market Size (US$ million) and Y-o-Y Growth (%)
        2. Canada
        3. Hearing Aids Market in Canada, Market Size (US$ million) and Y-o-Y Growth (%)
      4. North America Hearing Aids Market Share (%), By Products, 2016 & 2022
      5. North America Hearing Aids Market Size (US$ million), By Products (2014 – 2022)
      6. North America Hearing Aids Market Size (US$ million), By Products, 2016 & 2022
      7. North America Hearing Aids Market Share (%), By End-users, 2016 & 2022
      8. North America Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)
      9. North America Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022
    3. Europe
      1. Europe Hearing Aids Market Share (%), By Country, 2016 & 2022
      2. Europe Hearing Aids Market Size (US$ million), By Country (2014 – 2022)
      3. Europe Hearing Aids Market Size (US$ million), By Country, 2016 & 2022
      4. Germany
        1. Hearing Aids Market in Germany, Market Size (US$ million) and Y-o-Y Growth (%)
      5. France
        1. Hearing Aids Market in France, Market Size (US$ million) and Y-o-Y Growth (%)
      6. Rest of the Europe
        1. Hearing Aids Market in Rest of the Europe, Market Size (US$ million) and Y-o-Y Growth (%)
      7. Europe Hearing Aids Market Share (%), By Products, 2016 & 2022
      8. Europe Hearing Aids Market Size (US$ million), By Products (2014 – 2022)
      9. Europe Hearing Aids Market Size (US$ million), By Products, 2016 & 2022
      10. Europe Hearing Aids Market Share (%), By End-users, 2016 & 2022
      11. Europe Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)
      12. Europe Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022
    4. Asia-Pacific
      1. Asia-Pacific  Hearing Aids Market Share (%), By Country, 2016 & 2022
      2. Asia-Pacific Hearing Aids Market Size (US$ million), By Country (2014 – 2022)
      3. Asia-Pacific Hearing Aids Market Size (US$ million), By Country, 2016 & 2022
        1. India
          1. Hearing Aids Market in India, Market Size (US$ million) and Y-o-Y Growth (%)
        2. China
          1. Hearing Aids Market in China, Market Size (US$ million) and Y-o-Y Growth (%)
        3. Rest of the Asia-Pacific
          1. Hearing Aids Market in Rest of the Asia-Pacific, Market Size (US$ million) and Y-o-Y Growth (%)
      4. Asia-Pacific Hearing Aids Market Share (%), By Products, 2016 & 2022
      5. Asia-Pacific Hearing Aids Market Size (US$ million), By Products (2014 – 2022)
      6. Asia-Pacific Hearing Aids Market Size (US$ million), By Products, 2016 & 2022
      7. Asia-Pacific Hearing Aids Market Share (%), By End-users, 2016 & 2022
      8. Asia-Pacific Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)
      9. Asia-Pacific Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022
    5. Rest of the World
      1. Rest of the World Hearing Aids Market Share (%), By Country, 2016 & 2022
      2. Rest of the World Hearing Aids Market Size (US$ million), By Country (2014 – 2022)
      3. Rest of the World Hearing Aids Market Size (US$ million), By Country, 2016 & 2021
        1. Latin America
          1. Hearing Aids Market in Latin America, Market Size (US$ million) and Y-o-Y Growth (%)
        2. Middle East and Africa
          1. Hearing Aids Market in Middle East and Africa, Market Size (US$ million) and Y-o-Y Growth (%)
      4. Rest of the World Hearing Aids Market Share (%), By Products, 2016 & 2022
      5. Rest of the World Hearing Aids Market Size (US$ million), By Products (2014 – 2022)
      6. Rest of the World Hearing Aids Market Size (US$ million), By Products, 2016 & 2022
      7. Rest of the World Hearing Aids Market Share (%), By End-users, 2016 & 2022
      8. Rest of the World Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)
      9. Rest of the World Hearing Aids Market Size (US$ million), By End-users, 2016 & 2021
  8. COMPETITIVE LANDSCAPE
    1. Market Share Analysis
    2. Key Innovators
  9. KEY MARKET PLAYERS
    1. Cochlear Ltd.
      1. Overview
      2. Key Strategies
        1. New Product Development
        2. Product Approval
      3. Recent Developments
    2. Sivantos Pte. Ltd.
      1. Overview
      2. Key Strategy
        1. Strategic mergers and acquisitions
        2. New Product Development
      3. Recent Developments
    3. Sonova Holding AG
      1. Overview
      2. Key Strategy
        1. Acquisition
        2. New Product Development
        3. U.S. FDA Approval
    4. GN Hearing
      1. Overview
      2. Key Strategies
        1. Strategic Acquisitions
        2. Divestment
        3. New Product Development
      3. Recent Developments
    5. Starkey Hearing Technologies
      1. Overview
      2. Key Strategy
        1. New product launch
      3. Recent Developments
    6. Widex A/S
      1. Overview
      2. Key Strategies
        1. New Product Development
      3. Recent Developments
    7. William Demant Holding A/S
      1. Overview
      2. Key Strategies
        1. Merger and Acquisitions
        2. Market Expansion
      3. Recent Developments
  10. SCALAR 360 DEGREE MARKET PERSPECTIVE
  11. APPENDIX
    1. Acronyms
    2. Related Reports

List of Tables

 

Table 1.                Definitions

Table 2.                Primary Data

Table 3.                Primary Sources

Table 4.                Secondary Data

Table 5.                Advantages of Machine Learning-based Forecasts

Table 6.                Years Considered

Table 7.                Global Hearing Aids Market – Executive Summary

Table 8.                Impact Analysis: Global Hearing Aids Market Drivers

Table 9.                Impact Analysis: Global Hearing Aids Market Restraints

Table 10.              Average Selling Price, By Brands: Global Hearing Aids Market

Table 11.              Global Hearing Aids Market Size (US$ million), By Products (2014 – 2022)

Table 12.              Global Hearing Aid Devices Market Size (US$ million), By Products (2014 – 2022)

Table 13.              Global Receiver-In-The-Ear Hearing Aids Market Size (US$ million), By Regions (2014 – 2022)

Table 14.              Global Behind-The-Ear (BTE) Hearing Aids Market Size (US$ million), By Region (2014 – 2022)

Table 15.              Global Canal Hearing Aids Market Size (US$ million), By Region (2014 – 2022)

Table 16.              Global Others Hearing Aids Market Size (US$ million), By Regions (2014 – 2022)

Table 17.              Global Hearing Implants Market Size (US$ million), By Types (2014 – 2022)

Table 18.              Global Cochlear Implants Market Size (US$ million), By Regions (2014 – 2022)

Table 19.              Global Bone-Anchored Systems Market Size (US$ million), By Region (2014 – 2022)

Table 20.              Global Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)

Table 21.              Global Hearing Aids used by Adults Market Size (US$ million), By Regions (2014 – 2022)

Table 22.              Global Hearing Aids used by Pediatrics Market Size (US$ million), By Region (2014 – 2022)

Table 23.              Global Hearing Aids Market Size (US$ million), By Geography (2014 – 2022)

Table 24.              North America Hearing Aids Market Size (US$ million), By Country (2014 – 2022)

Table 25.              Hearing Aids in U.S., Market Size (US$ million) and Y-o-Y Growth (%)

Table 26.              Hearing Aids Market in Rest of Canada, Market Size (US$ million) and Y-o-Y Growth (%)

Table 27.              North America Hearing Aids Market Size (US$ million), By Products (2014 – 2022)

Table 28.              North America Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)

Table 29.              Europe Hearing Aids Market Size (US$ million), By Country (2014 – 2022)

Table 30.              Hearing Aids Market in Germany, Market Size (US$ million) and Y-o-Y Growth (%)

Table 31.              Hearing Aids Market in France, Market Size (US$ million) and Y-o-Y Growth (%)

Table 32.              Hearing Aids Market in Rest of the Europe, Market Size (US$ million) and Y-o-Y Growth (%)

Table 33.              Europe Hearing Aids Market Size (US$ million), By Products (2014 – 2022)

Table 34.              Europe Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)

Table 35.              Asia-Pacific Hearing Aids Market Size (US$ million), By Country (2014 – 2022)

Table 36.              Hearing Aids Market in India, Market Size (US$ million) and Y-o-Y Growth (%)

Table 37.              Hearing Aids Market in China, Market Size (US$ million) and Y-o-Y Growth (%)

Table 38.              Hearing Aids Market in Rest of the Asia-Pacific, Market Size (US$ million) and Y-o-Y Growth (%)

Table 39.              Asia-Pacific Hearing Aids Market Size (US$ million), By Products (2014 – 2022)

Table 40.              Asia-Pacific Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)

Table 41.              Rest of the World Hearing Aids Market Size (US$ million), By Country (2014 – 2022)

Table 42.              Hearing Aids Market in Latin America, Market Size (US$ million) and Y-o-Y Growth (%)

Table 43.              Hearing Aids Market in Middle East and Africa, Market Size (US$ million) and Y-o-Y Growth (%)

Table 44.              Rest of the World Hearing Aids Market Size (US$ million), By Products (2014 – 2022)

Table 45.              Rest of the World Hearing Aids Market Size (US$ million), By End-users (2014 – 2022)

Table 46.              Key Innovators: Global Hearing Aids Market

Table 47.              Cochlear Ltd. – Company Overview

Table 48.              Sivantos Pte. Ltd. – Company Overview

Table 49.              Sonova Holding AG – Company Overview

Table 50.              GN Hearing – Company Overview

Table 51.              Starkey Hearing Technologies – Company Overview

Table 52.              Widex A/S – Company Overview

Table 53.              William Demant Holding A/S – Company Overview

Table 54.              List of Acronyms

List of Figures

 

Figure 1.               Research Methodology

Figure 2.               Global Hearing Aids Market, By Products

Figure 3.               Global Hearing Aid Devices Market, By Types

Figure 4.               Global Hearing Implants Market, By Types

Figure 5.               Global Hearing Aids Market, By End-users

Figure 6.               Global Hearing Aids Market, By Region

Figure 7.               Global Hearing Aids Market Size (US$ million), By Products

Figure 8.               Global Hearing Aids Market Size (US$ million), By Geography (2016 vs. 2022)

Figure 9.               Value chain analysis: Global Hearing Aids Market

Figure 10.            Regulatory Framework Structure: Global Hearing Aids Market

Figure 11.            Global Hearing Aids Market Share (%), By Products, 2016 & 2022

Figure 12.            Global Hearing Aids Market Size (US$ million), By Products, 2016 & 2022

Figure 13.            Global Hearing Aid Devices Market Share (%), By Products, 2016 & 2022

Figure 14.            Global Hearing Aid Devices Market Size (US$ million), By Products, 2016 & 2022

Figure 15.            Global Receiver-In-The-Ear Hearing Aids Market Share (%), By Regions, 2016 & 2022

Figure 16.            Global Receiver-In-The-Ear Hearing Aids Market Size (US$ million), , By Regions, 2016 & 2022

Figure 17.            Global Behind-The-Ear (BTE) Hearing Aids Market Share (%), By Regions, 2016 & 2022

Figure 18.            Global Behind-The-Ear (BTE) Hearing Aids Market Size (US$ million), By Region, By Regions, 2016 & 2022

Figure 19.            Global Canal Hearing Aids Market Share (%), By Regions, 2016 & 2022

Figure 20.            Global Canal Hearing Aids Market Size (US$ million), By Regions, 2016 & 2022

Figure 21.            Global Others Hearing Aids Market Share (%), By Regions, 2016 & 2022

Figure 22.            Global Others Hearing Aids Market Size (US$ million), By Regions, 2016 & 2022

Figure 23.            Global Hearing Implants Market Share (%), By Types, 2016 & 2022

Figure 24.            Global Hearing Implants Market Size (US$ million), By Types, 2016 & 2022

Figure 25.            Global Cochlear Implants Market Share (%), By Regions, 2016 & 2022

Figure 26.            Global Cochlear Implants Market Size (US$ million), By Regions, 2016 & 2022

Figure 27.            Global Bone-Anchored Systems Market Share (%), By Regions, 2016 & 2022

Figure 28.            Global Bone-Anchored Systems Market Size (US$ million), By Regions, 2016 & 2022

Figure 29.            Global Hearing Aids Market Share (%), By End-users, 2016 & 2022

Figure 30.            Global Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022

Figure 31.            Global Hearing Aids used by Adults Market Share (%), By Regions, 2016 & 2022

Figure 32.            Global Hearing Aids used by Adults Market Size (US$ million), By Regions, 2016 & 2022

Figure 33.            Global Hearing Aids used by Pediatrics Market Share (%), By Regions, 2016 & 2022

Figure 34.            Global Hearing Aids used by Pediatrics Market Size (US$ million), By Regions, 2016 & 2022

Figure 35.            Global Hearing Aids Market Share (%), By Geography, 2016 & 2022

Figure 36.            Global Hearing Aids Market Size (US$ million), By Geography, 2016 & 2022

Figure 37.            North Hearing Aids Market Share (%), By Country, 2016 & 2022

Figure 38.            North America Hearing Aids Market Size (US$ million), By Country, 2016 & 2022

Figure 39.            North Hearing Aids Market Share (%), By Products, 2016 & 2022

Figure 40.            North America Hearing Aids Market Size (US$ million), By Products, 2016 & 2022

Figure 41.            North America Hearing Aids Market Share (%), By End-users, 2016 & 2022

Figure 42.            North America Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022

Figure 43.            Europe Hearing Aids Market Share (%), By Country, 2016 & 2022

Figure 44.            Europe Hearing Aids Market Size (US$ million), By Country, 2016 & 2022

Figure 45.            Europe Hearing Aids Market Share (%), By Products, 2016 & 2022

Figure 46.            Europe Hearing Aids Market Size (US$ million), By Products, 2016 & 2022

Figure 47.            Europe Hearing Aids Market Share (%), By End-users, 2016 & 2022

Figure 48.            Europe Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022

Figure 49.            Asia-Pacific Hearing Aids Market Share (%), By Country, 2016 & 2022

Figure 50.            Asia-Pacific Hearing Aids Market Size (US$ million), By Country, 2016 & 2022

Figure 51.            Asia-Pacific Hearing Aids Market Share (%), By Products, 2016 & 2022

Figure 52.            Asia-Pacific Hearing Aids Market Size (US$ million), By Products, 2016 & 2022

Figure 53.            Asia-Pacific Hearing Aids Market Share (%), By End-users, 2016 & 2022

Figure 54.            Asia-Pacific Hearing Aids Market Size (US$ million), By End-users, 2016 & 2022

Figure 55.            Rest of the World Hearing Aids Market Share (%), By Country, 2016 & 2022

Figure 56.            Rest of the World Hearing Aids Market Size (US$ million), By Country, 2016 & 2022

Figure 57.            Rest of the World Hearing Aids Market Share (%), By Products, 2016 & 2022

Figure 58.            Rest of the World Hearing Aids Market Size (US$ million), By Products, 2016 & 2022

Figure 59.            Rest of the World Hearing Aids Market Share (%), By End-users, 2016 & 2022

Figure 60.            Rest of the World Hearing Aids Market Size (US$ million), By End-users, 2016 & 2021

Figure 61.            Company Market Share Analysis, 2015 (%)

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