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Digital Signage Software Market, by Software Type (Edge Server Software, Content Management System), Services (Installation Services, Maintenance and Support Services), Application (Commercial, Infrastructural, Industrial) – Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

SE226 July 2017 100+ FREE 10% CUSTOMIZATION

Digital Signage is a technology that is revolutionizing the virtual communication medium for customers. It is used for purposes such as outdoor advertising, marketing, or way finding in exhibitions, shopping malls, or airports. Digital signage helps to attract the end-users and widely used by brands for advertising. It helps increase customer interests, increase brand loyalty, and understand customer’s thought process while shopping. The wise use of digital screens and developments in digital signage software is boosting the growth of digital signage market. This software helps the advertisers to understand the behavior of consumers towards a particular brand and its products. Currently, digital signage is no longer just a presentation slide, it has become more interactive and user-friendly.

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the digital signage software market. The scope of this report covers the digital signage software market by its major segments, which include the types, applications, and the major geographic regions.

KEY BENEFITS OF THE REPORT

  • In-depth analysis of the market ecosystem and its impact on the revenue growth
  • Understanding of the strategies that are being adopted by the key players in this market to stay competitive
  • Valuable insights into the key technological and market trends impacting this market

KEY PREMIUM INDUSTRY INSIGHTS

  • The digital signage software market is bound to growth at a fast pace in the forecasted period due to reasons like pressure on communications, improving brand value and focusing over brand recognition. Companies are investing more on brand publicity and advertising their products. Companies in healthcare, retail, or sport sector should be more updated with customer requirement and should also keep the customers aware about any new product in market.
  • Increase in the e-commerce market is also in a way promoting the growth of digital signage software market. However, some factors like time consumption in creating the digital messages, customizing software as per company’s requirement, changing the perspective of marketers in a technologically-centric way are hampering the growth of digital signage software market.
  • The sales cycles are longer because there is a lack of understanding about the end-users’ benefits. Although there are several benefits in opting for digital signage software, companies are looking for alternate options that can be used and can give similar benefits to the brand and its consumers.

The digital signage software market is divided into five major geographical segments which are North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. North America is the leading region that contributes the maximum revenue. This is because both the companies and consumers are opting for advanced digital medium for two-way communications which is promoting the growth of digital signage software market. Next in line is the Europe region which is witnessing a fast growth in the forecasted period.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s digital signage software market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the digital signage software market by the following segments:

  • Digital Signage Software Market, by Software Type
    • Edge Server Software
    • Content Management System
    • Others
  • Digital Signage Software Market, by Services
    • Installation Services
    • Maintenance and Support Services
    • Others
  • Digital Signage Software Market, by Application
    • Commercial
    • Infrastructural
    • Industrial
    • Others

KEY MARKET PLAYERS

Key players in the digital signage software market include:

  • Scala Inc. 
  • Signagelive 
  • Broadsign International LLC 
  • Omnivex Corporation 
  • Navori 
  • Planar Systems Inc. 
  • Intuilab Sa 
  • Mvix, Inc. 
  • Novisign Digital Signage Inc. 
  • Four Winds Interactive (Fwi) 

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

  • NORTH AMERICA
    • U.S.
    • Rest of North America
  • EUROPE
    • France
    • Germany
    • U.K.
    • Rest of Europe
  • ASIA-PACIFIC
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • MIDDLE EAST & AFRICA
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • LATIN AMERICA
    • Brazil
    • Rest of Latin America

TRENDING RELATED REPORT

Digital Signage Market, by Product (Kiosks, Menu Boards, Sign Boards, Signboards), Offering (Hardware, Software, Services), Application (Retail, Education, Corporate, BFSI, Transportation & Logistics, Hospitality & Entertainment, Commercial & Industrial) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022


  1. MARKET OVERVIEW
    1. Market Definitions
    2. Research Methodology
    3. Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Technology Roadmap
  5. DIGITAL SIGNAGE SOFTWARE MARKET, BY SOFTWARE TYPE
    1. Segment Share
    2. By Software Type
      1. Edge Server Software
      2. Content Management System
      3. Others
  6. DIGITAL SIGNAGE SOFTWARE MARKET, BY SERVICES
    1. Segment Share
    2. By Services
      1. Installation Services
      2. Maintenance and Support Services
      3. Others
  7. DIGITAL SIGNAGE SOFTWARE MARKET, BY APPLICATION
    1. Segment Share
    2. By Application
      1. Commercial
      2. Infrastructural
      3. Industrial
      4. Others
  8. DIGITAL SIGNAGE SOFTWARE MARKET, BY GEOGRAPHY
    1. Segment Share
    2. North America
      1. By Regions
        1. U.S.
        2. Rest of North America
      2. By Software Type
      3. By Services
      4. By Application
    3. Europe
      1. By Region
        1. France
        2. Germany
        3. U.K.
        4. Rest of Europe
      2. By Software Type
      3. By Services
      4. By Application
    4. Asia-Pacific
      1. By Region
        1. China
        2. India
        3. Japan
        4. Rest of Asia-Pacific
      2. By Software Type
      3. By Services
      4. By Application
    5. Middle East & Africa
      1. By Region
        1. GCC
        2. North Africa
        3. South Africa
        4. Rest of Middle East & Africa
      2. By Software Type
      3. By Services
      4. By Application
    6. Latin America
      1. By Region
        1. Brazil
        2. Rest of Latin America
      2. By Software Type
      3. By Services
      4. By Application
  9. COMPETITIVE LANDSCAPE
    1. Market Positioning of Key Players, 2016
    2. Key Innovators
  10. KEY MARKET PLAYERS
    1. Scala Inc. 
      1. Overview
      2. Key Strategies
      3. Key Developments
    2. Signagelive 
      1. Overview
      2. Key Strategies
      3. Key Developments
    3. Broadsign International LLC 
      1. Overview
      2. Key Strategies
      3. Key Developments
    4. Omnivex Corporation
      1. Overview
      2. Key Strategies
      3. Key Developments 
    5. Navori 
      1. Overview
      2. Key Strategies
      3. Key Developments
    6. Planar Systems Inc. 
      1. Overview
      2. Key Strategies
      3. Key Developments
    7. Intuilab Sa 
      1. Overview
      2. Key Strategies
      3. Key Developments
    8. Mvix, Inc. 
      1. Overview
      2. Key Strategies
      3. Key Developments
    9. Novisign Digital Signage Inc. 
      1. Overview
      2. Key Strategies
      3. Key Developments
    10. Four Winds Interactive (Fwi) 
      1. Overview
      2. Key Strategies
      3. Key Developments
  11. SCALAR 360 DEGREE MARKET PERSPECTIVE
  12. APPENDIX
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