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Digital Experience Technology Market, by Technology Type (Web content management ecosystems, Ecommerce software, Beacons Other location technology, Mobile applications, Marketing Applications), End-user (BFSI, Healthcare and life sciences, Retail, information technology (it) & telecom, Media and entertainment) – Global Revenue, Trends, Growth, Share, Size and Forecast to 2022

ICT252 July 2017 100+ FREE 10% CUSTOMIZATION

With a rise in fade of marketing and advertising practices, digital platforms are proving to be a great help to companies to offer information about the products or services that they offer. This is a medium that the companies are extensively using to engage the customers anytime and anywhere. Companies are making use of the digital experience technology for their customers and to attract new ones. Digital experience is a medium through which a customer or partner can interact with the organization through a digital platform. Some examples of digital platforms are a mobile app, or wearable device, or smart watch or even a website. From a marketing perspective, digital experience technology holds utmost importance in organizations. This report studies the current and future aspects of digital experience technology market.

The report tracks the major market events including product launches, technological developments, mergers & acquisitions, and the innovative business strategies opted by key market players. Along with strategically analyzing the key micro markets, the report also focuses on industry-specific drivers, restraints, opportunities and challenges in the digital experience technology market. The scope of this report covers the digital experience technology market by its major segments, which include the types, applications, and the major geographic regions.

KEY BENEFITS OF THE REPORT

  • In-depth analysis of the market ecosystem and its impact on the revenue growth
  • Understanding of the strategies that are being adopted by the key players in this market to stay competitive
  • Valuable insights into the key technological and market trends impacting this market

KEY PREMIUM INDUSTRY INSIGHTS

  • Companies are taking efforts to improve operational efficiency to ensure that customers get what they want at the right time. Using digital experience technology is one of the several measures taken up by companies these days which is helping the organization develop the operational efficiency. Organizations are using this technology to connect with the customers and provide them timely information about their new products and services.
  • This practice is promoting the digital experience technology market worldwide. The rise in customer demands and expectations from retail organizations and the increase in usage of Smartphones is promoting the growth of the market. Rise in digitization and e-commerce area are also contributing towards market growth.
  • However, integration of software products lack of efficient content management is hampering the growth of digital experience technology market. There are some more market restraints such as absence of management leadership, lack of adequate software help and staff shortage.

The digital experience technology market is divided into five major geographical segments which are North America, Europe, Asia-Pacific, Middle East & Africa and Latin America. The North America region holds the highest market share and is the largest revenue contributor for the digital experience technology market. The region holds dominance because there is more focus on offering profound quality customer experiences. Asia-Pacific region is also witnessing a steady growth due to increase in population and rise in the usage of smartphones. Moreover, due to increased fade of online shopping the market is bound to grow worldwide over the forecasted period.

RESEARCH METHODOLOGY

The research methodology for Scalar Market Research’s digital experience technology market report utilizes a combination of top-down and bottom-up research formats. Our primary focus on continuous market tracking, rigorous fact-checking, data-triangulation, and multiple layers of quality control ensures high-quality data that can be leveraged for actionable research insights.

To know about the assumptions considered for the study, Download PDF Sample.

MARKET SEGMENTATION

This report analyzes the digital experience technology market by the following segments:

  • Digital Experience Technology Market, by Technology Type
    • Web content management ecosystems
    • Ecommerce software
    • Beacons
    • Other location technology
    • Mobile applications
    • Marketing  Applications
  • Digital Experience Technology Market, by End User
    • BFSI
    • Healthcare and life sciences
    • Retail, information technology (it) & telecom
    • Media and entertainment
    • Others

KEY MARKET PLAYERS

Key players in the digital experience technology market include:

  • Acquia
  • Adobe
  • Demandware
  • IBM
  • Oracle
  • SAP Hybris
  • Salesforce
  • SDL
  • Sitecore
  • EPiServer

GEOGRAPHIC COVERAGE AND ANALYSIS

This granular market research report covers the following geographic regions in great detail:

  • NORTH AMERICA
    • U.S.
    • Rest of North America
  • EUROPE
    • France
    • Germany
    • U.K.
    • Rest of Europe
  • ASIA-PACIFIC
    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • MIDDLE EAST & AFRICA
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • LATIN AMERICA
    • Brazil
    • Rest of Latin America

TRENDING RELATED REPORT

Digital Transformation Market in Retail, by Type (Software, Service), By Software(Content & Application Software, Sales & Ecommerce Software, Marketing Tool, Customer Relationship Management (CRM) software and Integration Tool), By Service (Implementation, Consulting,Outsourcing, Support), By Deployment Model (Cloud-based, On Premise) - Global Revenue, Trends, Growth, Share, Size and Forecast to 2022


  1. MARKET OVERVIEW
    1. Market Definitions
    2. Research Methodology
    3. Market Segmentation
  2. EXECUTIVE SUMMARY
  3. MARKET DYNAMICS
    1. Drivers
    2. Restraints
    3. Opportunities
    4. Premium Industry Trends
  4. INDUSTRY ANALYSIS
    1. Value Chain Analysis
    2. Technology Roadmap
  5. DIGITAL EXPERIENCE TECHNOLOGY MARKET, BY TECHNOLOGY TYPE
    1. Segment Share
    2. By Technology
      1. Web content management ecosystems,
      2. Ecommerce software,
      3. Beacons
      4. Other location technology,
      5. Mobile applications
      6. Marketing Applications
  6. DIGITAL EXPERIENCE TECHNOLOGY MARKET, BY END USER
    1. Segment Share
    2. By End User
      1. BFSI
      2. Healthcare and life sciences
      3. Retail, information technology (it) & telecom
      4. Media and entertainment
      5. Others
  7. DIGITAL EXPERIENCE TECHNOLOGY MARKET, BY GEOGRAPHY
    1. Segment Share
    2. North America
      1. By Regions
        1. U.S.
        2. Rest of North America
      2. By Technology
      3. By End User
    3. Europe
      1. By Region
        1. France
        2. Germany
        3. U.K.
        4. Rest of Europe
      2. By Technology
      3. By End User
    4. Asia-Pacific
      1. By Region
        1. China
        2. India
        3. Japan
        4. Rest of Asia-Pacific
      2. By Technology
      3. By End User
    5. Middle East & Africa
      1. By Region
        1. GCC
        2. North Africa
        3. South Africa
        4. Rest of Middle East & Africa
      2. By Technology
      3. By End User
    6. Latin America
      1. By Region
        1. Brazil
        2. Rest of Latin America
      2. By Technology
      3. By End User
  8. COMPETITIVE LANDSCAPE
    1. Market Positioning of Key Players, 2016
    2. Key Innovators
  9. KEY MARKET PLAYERS
    1. Acquia
      1. Overview
      2. Key Strategies
      3. Key Developments
    2. Adobe
      1. Overview
      2. Key Strategies
      3. Key Developments
    3. Demandware
      1. Overview
      2. Key Strategies
      3. Key Developments
    4. IBM
      1. Overview
      2. Key Strategies
      3. Key Developments
    5. Oracle
      1. Overview
      2. Key Strategies
      3. Key Developments
    6. SAP Hybris
      1. Overview
      2. Key Strategies
      3. Key Developments
    7. Salesforce
      1. Overview
      2. Key Strategies
      3. Key Developments
    8. SDL
      1. Overview
      2. Key Strategies
      3. Key Developments
    9. Sitecore
      1. Overview
      2. Key Strategies
      3. Key Developments
    10. EPiServer
      1. Overview
      2. Key Strategies
      3. Key Developments
  10. SCALAR 360 DEGREE MARKET PERSPECTIVE
  11. APPENDIX
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