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This Fingerprint Sensor Manufacturer Identified Growth Opportunities for Organic Business Development

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Semiconductor clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, a fingerprint sensor manufacturer was looking to tap new markets and improve the global presence. The company was reasonably stable and making profits but aimed to expand their presence across different geographic regions. The client wanted to better understand its current customers and use the information to expand the business units around the world. The top management of the team was also unsure of the approaches they should opt for. The major challenges for the client included

  • Identification of the potential growth opportunities and current customer position
  • Choosing the best approach for growth through organic development

Approach

The research team at Scalar was required to come up with a detailed analytical process to evaluate and develop the best practices and potential expansion opportunities. In order to achieve this, we opted for a detailed four-step opportunity prioritization procedure. To brainstorm the ideas, we took inputs from the client and investors. We also organized customer focus groups to gather the data around the current customer position of the client. Lastly with our inputs, we finalized screening criteria for the assessment of the expansion opportunities for the client.

In-depth market research and competitor analysis was also performed in order to screen the available ideas and opportunities for the expansion plan. Thorough financial, strategic, brand fit and customer analyses were performed by our team before developing an integrated idea to be considered as the top suggestions for the client. We recommended the client to target data management and information technology based services to boost the current growth rate of the company.

Results

Through in-depth research and analysis of the data gathered from various research stages we suggested introduction of data management system and advanced IT/internet-based services. Implementation of both these suggestions proved to be helpful in increasing the growth prospects and help the client to build a value-attractive brand. It also helped increase the relevance of the client in their existing customer base. Effectiveness of the internet-based services became significant within a few weeks of its implementation and the client is expecting it to achieve even greater speed with time.

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