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Home >> Why Scalar >> Case Studies >> North American Medical Devices Manufacturer Successfully Introduces a New Cancer Testing Product in Australia

North American Medical Devices Manufacturer Successfully Introduces a New Cancer Testing Product in Australia

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Healthcare clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, a top medical devices manufacturer from North America was planning to introduce their new cervical cancer testing product in Australia. Prior to launching the product, the client wanted to understand the market dynamics and potential business opportunities in Australia. They wanted to understand the value and volume analysis for the similar competitor products. The major challenges for the client included:

  • Understand complete market potential for the new cervical cancer testing product
  • Estimate the average number of tests and products sold in the Australian market

Approach

Our team began the study project with top-down and bottom-up methods in order to gather all the required data from the targeted market. We approached numerous secondary market research sources, which mainly included government bodies, healthcare institutes, company reports, and support groups. We collated the data drawn from these sources in order to get better understanding of the qualitative and quantitative data of the healthcare ecosystem in the Australian market.

In order to identify the key players, we contacted industry leaders and decision makers. This gave us clear understanding about the volume sales, pricing trends, and the overall segmentation in the market. We assessed the use of cervical cancer test products and the number of tests performed in the region. We also offered recommendations to the client, which mainly included assessment of the unique challenges in this segment and the way the key industry players were handling these challenges to avoid risks.

Results

Scalar offered all the research data to the client, who implemented it to gain better understanding of the market potential in their target area of the Australian healthcare market. The client utilized the data we recommended to determine their investment limitations in the segment. The data also provided them clear understanding of the potential number of people likely to opt for their new product.

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