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Market Potential Assessment for Leading European Crushing and Vibrating Equipment Manufacturer

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our clients across a range of issues to deliver an impactful advantage.

The Client Challenge

The client, manufacturer of leading European crushing and vibrating equipment has an experience of over 100 years in providing vibrating screens, feeders, crushers and foundry equipment globally. The client serves important industries like quarrying, mining, recycling, iron steel, and foundry. At Scalar, our team of market intelligence professionals understands that to develop an effective market entry strategy, following recent innovations and developments in the market through journals and reaching out to prominent stakeholders. Moreover, our industry experts also interacted with prominent stakeholders responsible for the distribution and sales of similar products to analyze the trends in the market.

Approach

To analyze and assess the Indian Construction and Mining sector and identify gaps and opportunities to set up manufacturing facility(Greenfield or Brownfield) in India to cater to the demand from India, the Middle East, and APAC region. We did a detailed assessment of the mining equipment sector including competitor benchmarking, major imports and exports, details of major customers and an understanding of the regulatory environment. Customer mapping across segments i.e. mine owners, mine contractors, power and steel companies, road contractors, stone crusher units & equipment rental companies. We did in-depth interviews with key stakeholders in various mining companies.

Results

In a short period of time, the client was able to get qualified list of 260 companies from the focus segments. Initial contact was established with each company to understand their usage of crushing and screening plants and an in-depth analysis of six Indian companies who can be potential acquisition targets for the client and provide an established manufacturing set up base in the country.

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