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Home >> Why Scalar >> Case Studies >> Market Potential Assessment for Confectionery Oils and Fats Applications in the Food Industry through Market Intelligence Solutions

Market Potential Assessment for Confectionery Oils and Fats Applications in the Food Industry through Market Intelligence Solutions

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our clients across a range of issues to deliver an impactful advantage.

The Client Challenge

To gain effective insights into changing consumers’ preferences in this dynamic market, price profiles, and supply and demand outlooks, the client – a leading global agribusiness and food company with integrated operations from capture to the farm field to the retail shelf – approached Infiniti to carry out a market intelligence study on the fats and confectionery oils applications across the food industry. The primary aim of this market intelligence engagement was to develop a global profile for oils and fats in food applications, which would support the global agribusiness and food company’s strategic growth plans across the target segments.

At Scalar, our team of market intelligence professionals understand that to develop an effective market entry strategy, following recent innovations and developments in the market through journals and reaching out to prominent stakeholders such as KOLs, industry experts, product users, and procurement experts is of utmost importance for investors. Moreover, our industry experts also interacted with prominent stakeholders responsible for the distribution and sales of similar products to analyze the trends in the market.

Approach

To understand the market and supplier dynamics specific to confectionery oils and fats in each region, our industry specialists engaged in extensive discussions with industry experts, business executives and market stakeholders. Our research team also referred to paid industry databases, annual reports, media platforms, news aggregators, industry forums and company presentations to develop initial market hypotheses and identify stakeholders for primary research. Our detailed assessment of the market landscape provided regional profiles of each region under focus covering supply outlooks, demand outlooks, price profiles, market volumes for key segments, and major trends. The insights obtained through this market intelligence study would help the global agribusiness and food company develop effective marketing strategies for its products. By following a blended approach comprising of an analysis of country-specific data on influential decision makers and key players in the value chain, our market intelligence team carried out a market assessment for each country under focus.

Results

In a short period of time, the client – a global food and agribusiness corporation – was able to gain a detailed understanding of the profiles of leading oil and fat suppliers in each region with specific focus on their capabilities. The client was able to derive significant knowledge of the confectionery oil and fats segment and was able to quantify potential market opportunities for its products in the food industry. The additional option of report customizability coupled with our unparalleled expertise in offering services for market entry helped them understand the market space better and identify lucrative market opportunities to stay ahead of its competitors.

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