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Home >> Why Scalar >> Case Studies >> How This Virtual Reality-based Devices Company Gained Pricing Analysis for Successful Product Launch in the Emerging Markets

How This Virtual Reality-based Devices Company Gained Pricing Analysis for Successful Product Launch in the Emerging Markets

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Semiconductor clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, an Asian semiconductor devices manufacturer engaged us for the analysis of their newly launched product. Due to short product cycle in the consumer electronics segment, the client was keen on reviving the predetermined prices without a shift in the customer experience and opinion of their company as a brand. The client also noticed unavailability of the product in certain segments despite sufficient number of sales channels. The major challenges for the client included:

  • Get the production inline in the central and main warehouses of the company
  • Design and implement an initiative to address the customer experience related issues

Approach

Our team initiated the work with an aim to design and implement a strong plan to maintain quality customer experience. Certain essential changes were required in the supply chain to achieve it. We suggested the client to align the supply chain with the existing demand. It is not only helpful in retaining customer satisfaction but also boosting sales and product availability in the target segment. Our team designed a new supply chain model with help of the data collected through observations of the demand patterns in the market.

We gathered the data related to the competitor prices and gained deeper understanding of the impact of the change in prices and the requirement for it. All the suggestions were presented to the client and implemented based on a predetermined timeframe of around 10 weeks. During this timeframe, select dealers of the client were instructed to analyze the daily sales figures to determine replenishment. We also monitored the supply and value chains along with the impact of this monitoring on daily sales.

Results

Implementation and monitoring of the new supply chain model and tracking the market prices offered deeper understanding of the correlation between demand and prices for the client’s product. This advanced model resulted in creating better product availability and creating sustainable sales opportunities.

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