Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Information and Telecommunication Technology clients across a range of issues to deliver impactful advantage.
The Client Challenge
Our client, an Asian smart waste management company, approached us with the requirement for complete assessment of the global market. The client was keen on recognizing potential business opportunities in the North American region. In order to take a giant leap, they wanted thorough understanding of the new territories and segmentation. the client was also launching a new optimized solution service, for which they required customer and competitor analysis of the market. The major challenges for the client included:
Our team started this project of gathering competitive intelligence with extensive secondary market research. We collected data from various stakeholders which included waste management associations, system integrators, managed service providers, and vendors. Compilation of the information gathered from these sources assisted us in drawing pricing and customer analysis for the client. It also assisted in generating interest in our client’s new service that they were looking to launch in near future.
Our team recommended a thorough geographic strategy for their expansion plans in the North American region. Along with the geographic strategy, we also offered information about the latest revenue trends, sales strategies, capital funding details, and possibilities of mergers and acquisitions with critical emphasis on the North American region. We profiled top industry players along with their product portfolio and presented it to the client. Market assessment helped us gathering vital intelligence about the services and competitor performance in the market.
Scalar presented thorough competitive intelligence to the client which included in-depth analysis of the new territory. It also included data about the potential growth opportunities and customer demands about their new service. Drawing from the intelligence we provided, the client was able to create an effective pricing strategy. It also assisted them in selecting feasible channel partners. The client was able to create a strong plan to initiate their business in North America.
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