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How This Asian Mobile Manufacturer Ceased Business Opportunities from the European Market

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Semiconductor clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, a major mobile manufacturer and vendor from Asia was looking to tap business opportunities across the European market. The client engaged us to create a strong regional strategy and carry an in-depth analysis of the competitors and market opportunities. This mobile giant from Asia has a strong and focused business model in its core business area within the Asian markets. However, the same model was not delivering the expected results from their targeted European market. The major challenges for the client included:

  • Competitive intelligence and opportunity analysis for Europe-specific business plan
  • Implement successful business expansion plan in European market

Approach

Scalar approached the client challenge with gathering the primary research and actionable intelligence within the European region. We approached various vertical industry contacts, specialists and subject matter experts in order to collect intelligence based on the market scenario and customer demands in this particular region. Creating product profile and market entry strategies were also some of the major steps involved in the process of gathering competitive intelligence for this project. In order to refine the business model of the client, particularly in the European market, we offered a country-wise business expansion model.

We focused on assessing the high-growth and medium-growth markets in this region. Other approaches included analysis of joint venture, acquisitions and mergers opportunities along with thorough analysis of sales and operations of the start-ups in niche countries within the European market. This data helped prioritizing the countries and customize the expansion approach. It also helped focusing on resources and customers. Selective implementation of the business model across different regions was also suggested to the client in order to obtain maximum results during the predetermined timeframe.

Results

Scalar’s strong primary research and competitive intelligence gathering assisted the client in development of the key European markets with effective market growth and increase in revenues. The process of redefining the market, productivity improvement and industry segmentation helped deliver detailed business plan for Europe. The business expansion plan took around four years to initiate and succeed. Implementation of the Scalar action plan and competitive intelligence data assisted the client to achieve an average 70% increase in their revenues, market growth and unit sales in the targeted European market.

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