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How a famous bakery product manufacturer captured the European frozen foods market

 

Scalar Market Research offers real-time business insights and consulting services to clients across the globe. The following case study comprehends how we work with our customers to help them deliver the best frozen food supply chain solution.

The Client Challenge

Our Client is one of the world’s leading U.K. based bakery manufacturer and distributor. It has more than 2000 customers across Europe and its manufacturing plants are distributed worldwide. The company delivers high quality bakery ingredients and products. Client had recently developed a heat-and-serve frozen food product range. Although client had every single time successfully launched a variety of bakery items into the confectionery market, they had little in-house experience within the frozen food market and its logistics. Client lacked first-hand experience and worried whether the new product would reach its full potential or target market share. Our client also needed an efficient cold storage solution that should not only show high performance and quality, but also be capable in meeting customer demands. The client wanted assistance from Scalar Market Research on the following aspects:

  • To acquire a cold storage logistics service
  • To develop an effective go-to-market strategy & launch strategy
  • To provide a strategic guidance

Approach

To order to find an efficient cold storage facility for our client, our team did an extensive market research and interviewed the potential service providers. Their cost and services were matched with our client’s expectations. Our team identified and interviewed several frozen food experts. Telephone Consultations were conducted with few of them who had deep experience, to develop the go-to-market strategies for new frozen food products. Based on the information gathered through the discussions, our team was then able to develop a detailed strategy and timeline for the new product launch. Once the launch strategy had been finalized, continuous support and feedback was provided by the experts until the final launch.

Result

Our team efforts and support from market experts helped the client to successfully launch their new frozen foods product range. They also succeeded in finding an efficient logistics service provider who was better able to store and support the distribution of the new product to the customers across Europe. By directly interacting with the experts, our client received a clear understanding of the product, its go-to-market strategy and its launch strategy. The client launched its new product with full confidence, reaching the target audience and making a mark in the frozen foods market.

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