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Home >> Why Scalar >> Case Studies >> Global Cloud Computing Services Company Successfully Launched New Service with Unique Business Approach

Global Cloud Computing Services Company Successfully Launched New Service with Unique Business Approach

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Information and Telecommunication Technology clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, a global provider of cloud computing services engaged us with the requirement to boost their market presence and attain market credibility. They also wanted to establish leadership through dramatically gained revenues, in the key target segments of the ICT industry. They had a unique product in order to achieve breakthrough business opportunity. However, developing clear vision and a strong service model was equally important in order to achieve the desired results in a limited timeframe. The key challenges for the client included:

  • Define and deliver successful launch of services
  • Establish unique business approach to gain initial advantage

Approach

Our team approached this challenge to figure out a radical solution to gain strong traction that the client was looking for. We began the project with an aim to suggest an effective service delivery model. We interviewed various stakeholders and industry thought leaders in the cloud computing market. This helped us collect their feedback and generate interest about the services our client offered. We suggested defining the ecosystem of the market leaders. This ecosystem included major influencers within the market.

After the establishment of the market ecosystem, we outlined the roles of all the components of the ecosystem. These components ranged from management consultants to network service providers and from system integrators to industry publishers keeping close eye on the customer demands. We detailed the resources and process to create chains necessary to drive the services in the said cloud computing market. We utilized the initial investments and technology acquisitions the client had already made prior to starting the project.

Results

Scalar suggested an actionable plan to assemble the industry ecosystems in order to gain credibility and boost sales with immediate effect. We offered a five year timeline for the growth in revenue and demand after successful launch of services in the target market segments. Creating the ecosystems and market awareness helped the client to attract sales as soon as they launched the services. The service launch also created awareness among the internal channels.

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