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Home >> Why Scalar >> Case Studies >> European E-commerce Company Gained Profound Market Insights for Strong Market Positioning

European E-commerce Company Gained Profound Market Insights for Strong Market Positioning

 

Scalar Market Research aims to provide real-time data and consulting services to clients around the world. The following case study showcases how we work with our Information and Telecommunication Technology clients across a range of issues to deliver impactful advantage.

The Client Challenge

Our client, a European e-commerce company, was seeking market potential analysis in order to launch a new service and expand business in the Asian market. The client engaged Scalar with decision-making analysis to strengthen their existing business model and deliver success in the targeted geographic region. The client wanted to develop strong positioning for their service and brand in the Asian market and gain clear understanding of the market they decided to explore. The major challenges faced by the client included:

  • Gain profound market insights about the new service launch
  • Test sustainability and market conditions in terms of customer demands

Approach

Our team began the research project with analysis of the entire market in Asia that the client targeted. This included the study of providers, potential customers, volumes, future development opportunities, and product groups. We also analyzed the challenges, dynamics, and room for service innovations in the Asian market that the client was dealing with. Special study of the market segmentation was also performed in order to understand the customer classification. Analyses of trends and positioning assisted in identification of niche market segments and study of emotional and serviceable attributes.

Our team screened and interviewed numerous relevant candidates for due diligence and buyer potential. We performed detailed benchmarking studies and search engine analysis. Deeper understanding of the most relevant search terms, service costs, and competitor campaigns assisted in gathering market intelligence for the client. We offered development of the most suitable concept to put forth the new service the client was looking to launch in its new target market in Asia. Analysis of all this material was offered to the client with an actionable plan to commence their business in the said market.

Results

Deeper understanding and recommendations gathered through benchmarking, competitive analysis and online channels in the target market assisted the client to avoid bad investments. Scalar also offered an actionable plan to improve the original service in their main functional area, which assisted in analysis of their regular customers and strengthen the already existing customer base. We provided a direct and more feasible allocation of budget to gain sustainability and attract the customers.

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